Taking the pizza! Chains charge up to 33% more for the same pizza depending on location.
Customers buying the same pizza from the same restaurant chain might expect to pay the same amount in every store across the country, but new research reveals that the price of identical pizzas varies by as much as £4 – or a third – depending on where you are in the UK.
The research from Casino Promo Code analysed the prices of large margherita pizzas across four of the biggest pizza chains in a selection of 19 UK cities and found that Pappa Johns had the greatest price difference.
Despite identical sizes, toppings, and crusts, the American restaurant franchise listed significant price hikes between stores in the north and the south. The £15.99 price listed for the large original cheese and tomato pizza in both Surrey and London is 33% more expensive than the £11.99 version in Merseyside.
Of the cities analysed, the cheapest order from a Dominos was found to be in Hull (£12.99) with multiple London and Surrey stores charging 23% more for the same size margherita pizza (£15.99).
With a large pizza available for as little as £13.95 in a Cambridge Pizza Hut, the chain was found to be charging London customers an extra £1.90 for the same order – representing a 14% increase.
Pizza Express had the smallest price differences, but Londoners were still being charged 11% more than the £8.70 that customers in Aberdeen, Derby, Glasgow, Stoke, Swansea, and Worcestershire were being asked to fork out.
Price differences by pizza chain:
|Chain||Size||Most expensive city||Amount||Cheapest city||Amount||Price difference||Percentage price difference|
|Pappa Johns||Large||London, Surrey||£15.99||Liverpool||£11.99||£4.00||33%|
|Dominos||Large, 13.5 inch||London, Surrey||£15.99||Hull||£12.99||£3.00||23%|
|Pizza Hut||Large, 8 slices||London||£15.85||Cambridge||£13.95||£1.90||14%|
|Pizza Express||One size||London||£9.65||Glasgow, Stoke, Aberdeen, Derby, Swansea, Worcestershire||£8.70||£0.95||11%|
Looking across all four chains in the 19 cities, Cardiff was home to the cheapest pizza, with an average cost of £11.83, compared to £13.84 in Surrey – representing an increase of 17%.
On average, the cheapest cities to get a large margherita pizza from the four chains are:
- Cardiff: average price of £11.83
- Hull: £12.30
- Colchester: £12.57
On average, the most expensive cities to get a large margherita pizza from the four chains are:
- Surrey: average price of £13.85
- London: £13.81
- Birmingham: £13.20
A spokesman for Casino Promo Code said: “The disparity in prices across the country is something customers may find surprising. Whilst it is common for there to be price differences between different chains, it is difficult to understand why exactly the same pizza can be 33% more expensive depending on where you eat it.”
For more information, contact the Casino Promo Code press office on 0203 897 0333 or at firstname.lastname@example.org.
All data collected between 8th and 9th February 2018.
- Pizza Express: Margherita classic, one size
- Dominos: Original cheese and tomato, large (13.5 inch)
- Pizza Hut: Margherita classic, large (8 slice)
- Pappa Johns: Original cheese and tomato, large
Cities analysed: Aberdeen, Birmingham, Bristol, Cambridge, Cardiff, Colchester, Coventry, Derby, Glasgow, Hull, Liverpool, London, Norwich, Slough, Stoke on Trent, Surrey, Swansea, Swindon, Worcestershire.